Welcome To Doriyaann by Diksha
From a young age, I have been deeply fascinated by colors, design, art, fabrics, prints, and fashion. This passion, nurtured by my parents, has been the guiding force in my life. Determined to turn my passion into a profession, I graduated from INFD, Indore, and pursued my post-graduation in luxury brand management from Mumbai Mod'Art International.
My professional journey began as a Celebrity Stylist, providing me with invaluable insights into the world of Bollywood and fashion. Working with celebrities was an incredible experience that enriched my understanding of the industry.
The lockdown brought me back to my roots, giving me the push I needed to build something of my own. I meticulously studied the market, engaging with numerous manufacturers, vendors, and influencers to ensure I was on the right path. In 2021, I launched my first venture, "Magnolia" a western wear brand that received immense love and success across India. However, a move to Pune meant leaving Magnolia behind.
Undeterred, I launched an indo-western collection under Magnolia, but it didn't meet my expectations. After taking a year to reflect, my passion for fabrics reignited. This led to the birth of "Doriyaann" a brand that transcends trends and celebrates the timeless beauty of the saree.
The saree, deeply rooted in our culture and tradition, transforms your style into a statement, no matter where you are in the world. My journey with Doriyaann has just begun, and there is so much more to come.
Thank you for your blessings and love. Your support means everything to me.
-Diksha Pamecha